In 2019 a small-town girl from El Salvador decided to pursue one of her childhood dreams and solve her present-day problem. Her dream was to have her own business, her problem was finding garments she loved in her size. Combining the two she launched into the unknown and decided to start working towards developing her own line, South Elevation. A sustainable and contemporary plus size womenswear. For the woman that has many influences in her style, language, and life perspective. The third culture woman.
South Elevation can be defined in three terms: sustainable, empowering, and charitable. Sustainable because it is designed and manufactured in Florida using eco-friendly fabrics. Empowering by partnering with local women owned businesses to bring the garments to life. Charitable by donating to nonprofit organizations that contribute to the greater good of society.
Judith Henriquez was born and raised in a small town in El Salvador, better known as “el pulgarcito de America”. Roughly translated to “the thumb of America” because it is the smallest country in Central America. As is the case with many Central Americans, her family moved to the U.S. in pursuit of a better life.